If you’re forming a clothing company, you have to be strategic. Here are the best approaches fashion entrepreneurs recommend.
Running a clothing company requires originality, drive, and solid company knowledge. A little know-how and advice from experts already in the industry can support you in getting there.
Here’s what you must know to find a business in the clothing industry.
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When starting a clothing company, the first thing you should do is make a business plan that contains:
- manufacturing costs;
- material expenses;
- labor costs.
This intention helps you resolve what kinds of options you have available as a further business owner and what opportunities will be out of your budget.
For example, making your clothes out of high-quality, pricey material is excellent, but not if you can’t afford to manufacture them.
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How you decide to manufacture your clothing is an essential component of your business plan.
The third way is to make your clothing. You could design the dress and then fully outsource the labor. Alternatively, you could curate clothing from other sources and either drop ship it—meaning you order it on-demand—or preorder it.
You should also summarize the market section you hope to target, create a customer profile, and begin crafting a sales strategy.
Clothing company beginning budgets can vary widely, from a few hundred dollars to get an Etsy store off the ground to millions for a funded venture.
Some average estimation is to prepare to invest $10,000 to $20,000 at first. You’ll spend most of that on inventory.
Once you’ve decided on your budget, you’ll need to find a production partner to help you manufacture your clothing. Following fashion trade shows is a perfect way to meet potential production partners. Asking friends and connections in the industry is another valuable way to get referrals. When you meet production partners, you will inquire about minimum order quantity or MOQ.
Many manufacturers won’t accept orders of less than 100 pieces per style, but that is hardly feasible when starting. We have experience with vendors that will get a MOQ of 25 to 50 pieces. Keep in mind that the price per piece will be higher when ordering a lower quantity, so you will have tiny profit margins when you first start.”
Many new clothes lines establish an online presence before investing in a brick-and-mortar place.
While Amazon can be effective, it may not work for your products. A more reasonable option can be to start your website and then use paid ads to get people on your product landing page.
Also, Etsy is the solution. But your business on Etsy is genuinely not your own, and Etsy can decide to close your shop at their discretion. Shopify is an attractive platform as well for e-commerce. But you’ll have to drive your traffic to it.”
While you could be a sole proprietor and do a DBA (“doing business as” name), an LLC company is a better choice. If your business is a sole proprietorship or a partnership, you and your business are legally the same “person.” This implies that your business debts are also your debts. And if your business partner or an employee is charged with negligence, your assets might be at risk.
On the other hand, if you have an LLC, you can protect yourself from debts and liabilities that your business may have. LLCs are accountable for their obligations and responsibilities, and although you can lose the money you have funded in the company, who cannot seize your assets.