How Authentic Does Your Business Idea Need to Be?
To improve your chances of success, you may just want to go with a business type that’s well-established, and then determine yourself with great customer service and a unique value proposition.
You’re thinking about creating a new business—and racking your brainiac for a novel idea. Wouldn’t it be amazing if you came up with the next Google or iPhone?
Not only would you revolutionize the world, but you’d also make a lot of capital.
Nevertheless, reinventing the wheel may not be the way to go. In particular, it could be a huge waste of time and energy, and you might not actually get a thriving business out of it.
If you’re discussing whether you need an authentic business idea or you can create a type of business that already exists, here are some talented insights to help you make your conclusion.
Should You Come Up With a New Business Concept?
You could invent an amazing new by-product or service that would change people’s lives for the better. But it could all go wrong because you have to place one key factor:
You have to educate the public.
According to John Frigo, owner of Best Price Nutrition, including an original business idea is both a gift and a curse.
“Originality is great for a complete host of reasons,” Frigo says. “For example, there’s less competition and it’s easy to stand out. It can also make things more challenging. When your idea is very authentic, there’s really no test market. Nobody has vetted the idea.”
You’ll have to familiarize the consumer yourself and, if you can’t, then your company idea could fail. “When watching Shark Tank, many of the sharks are often turned off of ideas for this very cause,” Frigo says.
“They aren’t looking to invest the time, energy, and funds into educating the public.”
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Kayla Bennet, content connection manager at Packlane, urges entrepreneurs to keep in mind that their power has to be relaxed anyway even if they use an existing idea.
“If something already works, there’s no need to modify it, but acknowledge that there are elements that will force you to reinvent the wheel,” she says. “For example, the pandemic has forced many companies to adjust their company model, plans, and strategies. It’s integral to adapt to the present situation to start off on the right track. This can mean modifying your goals and plans to work with changes in the industry.”
Overall, it creates sense to go with the company idea you think will actually work, whether it’s new or not.
“Aiming to develop something completely new can sometimes be a distraction when building a thriving business,” says Ren Wu, co-founder of Mariology. “You’ll be stuck thinking of what no one has made, missing lucrative opportunities. What counts most is new ways to distinguish yourself from potential competition.”
How to Differentiate Your Business
Whatever business idea you plan to go with, make sure you stand out from the competition. Bennet says this could indicate that you offer higher grade products, superior client service, more cheap products, or a wider selection of products.
You could also have a unique value proposition, even if you’re not reaching up with a new product.
Dylan Gordon, a founder of HustlerSource, says that, for instance, a marketing agency may help CBD companies attract more customers to their community.
“You can distinguish yourself by helping CBD businesses generate more leads for pet CBD, or even more specifically, CBD for dogs,” he says. “There’s a lot of different ways to stand out, but reinventing the wheel isn’t a requirement.”
Before you project, make sure you thoroughly examine the marketplace you’re getting into, Wu says. You should look into the existing competition, your targeted customers, and possible financial boost.
“This will help you develop a concise business plan that sets your goals and shows your focal point,” he says.
Starting Your Business
When reaching up with your idea – whether it’s new or not – Gordon says to keep in mind that companies that help people with their health, wealth, or relationships are always needed.
“These are three evergreen issues that will always be about, so it’s best to help individuals with a specific issue in one of those niches,” he says.
If you do your study and work hard, you could have a thriving business, no issue what view you go to in the end.
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