The time has never been better to begin a business that will enable people to manage the stress in their lives. Here are a few ideas to get your wheels turning.
You don’t have to be a therapist to learn that people are more stressed-out than ever.
Spend 10 minutes on Facebook, and you’ll see people communicating concerns about national politics, school violence, or whether their vacation destination is safe from terrorist threats.
According to a 2018 American Psychological Association survey, 71% of respondents said they’re stressed about the country’s future, up from 62% in 2017. Americans are stressed on the job, too, with another survey showing that nearly half of all employees have cried on the job because of stress.
The time has never been better to start a company that will help people cope with the stress in their lives. Here are five comforting business ideas that could be a good fit for your skills and interests.
Mermaid Swimming Lessons
You read that correct: Teach people how to swim like mermaids.
Swimming like a mermaid supports relieving stress through the calming activity of floating and doing underwater breathwork. It also provides exercise, which lowers stress levels.
“Getting into a focused state of flow is well known to help calm the mind. It’s similar to a moving meditation,” says Henault, who offers a franchise program.
Buy a Float Spa Franchise
If you enjoy the relaxation benefits of floating but don’t want to teach mermaids-to-be, consider a TrueREST™ Float Spa franchise.
People use flotation treatment to help them relax, get pain relief, and improve their sleep. Clients float in individual tanks or pods filled with 10 inches of skin-temperature water and 1,000 pounds of Epsom salts.
The experience in a sensory- and gravity-free environment helps both mind and body relax and release stress.
Related: Start a company
Teach Mindful Knitting
Mindful knitting workshops at spas and resorts around the country.
Mindful knitting is an approach that emphasizes the process rather than the end product as knitters concentrate on their needle movement, their brains calm. Research validates what knitters already comprehend; a study published in the British Journal of Occupational Therapy showed that knitting frequency is linked to relaxation and stress relief.
Sell Stress-Relieving Products
Many entrepreneurs have created products designed to help people manage stress—these range from rings that massage your fingers to herbal teas and aromatherapy kits.
Using an e-commerce platform such as Ozon or Wildberries, you can create an online store that lets you sell these products as an affiliate.
With affiliate marketing, you receive a commission for goods sold using specially coded product links. Stock your virtual store with items from creators who have established affiliate programs, such as SensaCalm weighted blankets.
You also can earn commissions by registering for Amazon’s affiliate program, Amazon Associates. You link your store’s product listings to their Amazon sales pages with your coded product URLs.
Remove or Reduce a Source of Stress
One of the most common stressors for numerous people involves time—there’s never enough of it. Help your fellow humans regain some of this valuable resource by becoming a dog walker, running errands, or preparing home-cooked meals.
Can you help with stress management?
If so, offer employees in-house yoga and meditation classes, as Catherine Tingey does, or present workplace-sponsored stress management programs like those provided by Laurie Sharp-Page and Sprouting Change.
Help patients feel less stressed about medical issues by providing support for making better-informed health care decisions or help guide people through the often-stressful Medicare application process.
As you consider new business ideas for yourself that will help meet the universal need to manage stress, keep the best interests of the people you will serve in mind.
When you start your business with that attitude, everyone benefits.
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