Foreign brands may return to Russia
Foreign business sees an opportunity to work in Russia through its partners, who will develop the brand and, as a result, the reputation of the company. Foreign business is looking for partners in China, Japan, the UAE, and Turkey.
This approach will make it possible for companies to maintain their brand. At the same time, a small foreign business abandons its brand name and operates in Russia under a new brand. Thus, foreign companies keep their business in Russia.
Leading analysts predict a return to the Russian market of large Western brands by the end of 2022. At the same time, companies that will not return to Russia will be replaced by businesses from China. The Ministry of Industry and Trade has designed a list of the needs of the Russian economy by sector and handed it over to Chinese colleagues.
Recall that most Western brands left the Russian market at the beginning of March this year. Among them are Apple, Adidas, IKEA, Samsung. Almost completely suspended the automotive business in the Russian Federation: Audi, BMW and Skoda. Many companies were forced to leave the Russian market due to economic sanctions.
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